DEMA brainstorms about future of scuba industry
A good number of DEMA members and other industry representatives attended Vision 2020 sessions, hosted by Beneath the Sea 2011, to talk about the dive industry and where they see it in 5 or 10 years. Most commonly mentioned: The importance of scuba retailers and supporting them; the need to listen to divers and tailor products and programs to their wants and needs; more “face time” between new divers and instructor/store personnel, as well as putting fun activities back into diving; a need to better embrace the internet and leverage it to the industry’s advantage; use and benefit from social media. Our take: These are noble goals, but they describe what should have happened five or ten years AGO, and not IN five or ten years. -- Posted Monday, April 4, 2011 by chb